Altruistic Sales Promotion
It’s new, it’s here but hurry while stocks last, when it’s gone, it’s gone!
A new form of sales promotion for the affluent baby boomer generation!
The ultimate in easy-to-do altruism, using the retro power of classic, consumerist FMCG, supermarket aisle sales promotion!
Through the 70’s, 80’s and 90’s the gaudy typefaces, bright colours and star burst galaxies of sales promotion dominated the British retail landscape. Free, extra, more, bigger…greed was indeed good.
From shelf-wobblers, fix-a-form labels and banded packs, to BOGOF’s, sales promo mechanics became the staple of competitive marketing, designed to deliver the immediate sale.
BOGOF.
What a word…Buy one get one FREE…what a mechanic. Synonymous with sales promotion. The classic.
Now unpopular with some of course.
The need for generous sales promotions has certainly never been higher amongst shoppers faced with the full-blown cost-of-living crisis we’re living through today. 1 in 8 people said a friend or family member was currently facing food poverty. Just under 2/3’s of people say they plan to cut back on discretionary spending to help them manage bills.
Even that sales promotion guru, ‘eat out Sunak’ has delayed an anti-obesity inspired ban on 2 for 1 deals for another 2 years, because ‘at a time when household budgets are under continuing pressure from the global rise in food prices, it is not fair for the government to restrict the options available to consumers on their weekly shop.’
Here at Humbug our specialism is in connecting and communicating with the more affluent baby boomer generation of which we are ourselves proudly part.
And we’ve been wondering about how our own comfortable and confident generation can respond to the current cost of living crisis…
So, what if you could blend the avaricious mechanics of classic sales promotion with the more altruistic* mentality of boomers when shopping…indulging in a bit of retro-style Day-Glo fun from another era, along the way??
* Charity UK Giving 2022 Report (CAF) - 86% of the over 55s report engaging in charitable activity over the past 12 months. Older people are far more likely to have given goods to charity, with 58% having done so in the last 12 months compared to 26% of 16–24 year olds.
WELL, WE’VE CRACKED IT!
WE’VE DEVISED A NEW GENRE OF ALTRUISTIC SALES PROMOTION FOR OUR COST OF LIVING TIMES
We can’t say more here as social media platforms have ears.
BUT our search is now for a brand or retailer to get in touch to learn more about how they can use sales promotion, data science, loyalty and altruism of the older and more affluent shopper to support neighbours and friends struggling to eat.
We worked in retail for many decades, on behalf of Sainsbury’s and others and we’re passionate specialists in the baby boomer generation who stand ready and able to help struggling families in the most direct, accountable and practical way possible. Whilst also enjoying a bit of retro sales promotion fun and nonsense from the old days.
Get in touch, bring a quill for the NDA and let’s show Sunak how sales promotion should be done.
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