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Quentin Boyes
Oct 23 min read
The Question Is...
More mature consumer insights from Humbug, this time about how key life events impact on their consumer and travel purchases.
Quentin Boyes
Sep 253 min read
Cruising for a bruising
Cruise operators may not have got it right engaging with mature consumers. Download Humbug's Blue Paper to find out more.
Quentin Boyes
Sep 163 min read
Breaking Bucket List Barriers
Latest insights into mature consumer behaviours when considering a leisure travel purchase, all wrapped up in our Blue Paper
Quentin Boyes
Feb 22 min read
It's not all humbug when it comes to funerals, there are helpful consumer insights out there
As you may have guessed from recent posts we’re intrigued by the funeral business. It’s a £2 billion market with 600k new joiners every...
Quentin Boyes
Jan 124 min read
‘Marketing Immaturity’ and the Missing Millions
Humbug partner up with Brunel Business School Professors to understand the mature consumer better.
Quentin Boyes
Aug 26, 20232 min read
When Sales Promotion was King...
Back in the 80's when my hair was much, much shorter than today, I was issued with a shiny black book from the Institute of Sales...
Quentin Boyes
Jul 24, 20232 min read
BOGOF
Altruistic Sales Promotion It’s new, it’s here but hurry while stocks last, when it’s gone, it’s gone! A new form of sales promotion for...
Quentin Boyes
Jul 15, 20233 min read
Come fly with me
Yet again I have just passed through an airport muttering I must never come through one of these again. I did try to avoid it when we...
Mark Taylor
Jul 2, 20232 min read
Lived Experience insight
That behemoth of consulting, McKinsey & Co. recently issued a guide to healthy aging and happy living based around a few surveys,...
Mark Taylor
Jun 12, 20233 min read
The demise of the formal funerals industry
It is ironic that an industry so used to death, does not foresee its own demise. A life-long friend to the church, those involved in...
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