More insights from the horses' mouths!

More mature consumer insights from Humbug, this time about how key life events impact on their consumer and travel purchases.

Cruise operators may not have got it right engaging with mature consumers. Download Humbug's Blue Paper to find out more.

Latest insights into mature consumer behaviours when considering a leisure travel purchase, all wrapped up in our Blue Paper

As you may have guessed from recent posts we’re intrigued by the funeral business. It’s a £2 billion market with 600k new joiners every...

Humbug partner up with Brunel Business School Professors to understand the mature consumer better.

Back in the 80's when my hair was much, much shorter than today, I was issued with a shiny black book from the Institute of Sales...

Happy Birthday Beano!

Altruistic Sales Promotion It’s new, it’s here but hurry while stocks last, when it’s gone, it’s gone! A new form of sales promotion for...

Yet again I have just passed through an airport muttering I must never come through one of these again. I did try to avoid it when we...

That behemoth of consulting, McKinsey & Co. recently issued a guide to healthy aging and happy living based around a few surveys,...

It is ironic that an industry so used to death, does not foresee its own demise. A life-long friend to the church, those involved in...